GOOGLE SEARCH ADVERTISING
Adwords Campaign Design and Optimization
Full Service since 2003
CALL 1.866.243.7115
GOOGLE SEARCH ADVERTISING
Adwords Campaign Design and Optimization
Full Service since 2003
CALL 1.866.243.7115
BE ON GOOGLE IN 5 DAYS
and be seen by customers at the very moment
that they’re searching for your type of product and service.
BE ON GOOGLE IN 5 DAYS
and be seen by customers at the very moment that they’re searching for your type of product and service.
SEARCH ADVERTISING
Search advertising displays your ad to customers at the very moment they’re searching for your type of product or service.
RE-MARKETING
Remarketing shows ads to people who have previously visited your website. It follows users from site to site to re-engage potential customers.
INTEREST TARGETING
Your customers have specific interests related to industries and topics. Interest-based targeting lets you advertise to people with those particular interests.
We are a Google Ads consulting firm dedicated to helping small businesses succeed in marketing and selling online. For over 15 years, we’ve earned our clients’ trust by consistently delivering positive marketing ROI with a user-friendly approach.
OUR ADVERTISING SERVICE:
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Generate sales opportunities through Google Search advertising
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Reach hard-to-target commercial clients with interest-based marketing
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Optimize Google Ads campaigns to maximize CTR and ROI
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Create compelling content that boosts response rates
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Achieve top Google rankings through natural SEO
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Design follow-up marketing strategies to convert every sales opportunity
FREE CONSULTATION
We are Google Certified Partners and have served over 1000 businesses through-out the USA. Call Us:
866.243.7115
or Email Us
FLAT FEE PRICING
Most advertising firms charge a percentage of your ad budget, or even worse, they mark-up the price per click without you knowing. We have flat fee pricing - pay for what you need regardless of your ad budget
SPECIAL OFFER
Local Adwords Campaign
- We do not charge a percentage of your ad budget
- We do not mark up your per-click cost
- No long term contracts
- Pay only when we execute the plan
- See results immediately
- Daily 1-on-1 performance review
Promotional offer are available, please call.
BE ON GOOGLE IN 5 DAYS
Are you in a hurry to see results? A typical campaign takes about 5 days to setup from the time we establish a campaign plan. Once your campaign is running we will continue to review and adjust the campaign until you hit the “sweet-spot.”
OUR PROCESS
Click on each step to read more.
1. REVIEW & RESEARCH
We begin with an initial conversation to understand your business, target markets, competitors, and objectives.
If you’re already running Google Ads campaigns, we’ll start with an audit. This involves evaluating the effectiveness of your existing account to identify costly and often hidden issues. Based on our findings, we’ll provide actionable recommendations to improve the overall health and performance of your campaigns.
Many of our clients have never run Google Ads or are looking for a fresh start. In these cases, we take time to understand your business, start small, identify what works, and scale only when we see measurable results.
Next Step
2. CAMPAIGN PLANNING
Once we understand your current situation and objectives, we will propose a plan of action. Depending on the circumstances, this may include one or more of the following:
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Segment your market into highly defined niches and propose strategies to target them.
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Set up campaigns for each target market.
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Optimize existing campaigns to hit the “sweet spot” and reduce irrelevant clicks.
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Design landing pages to better captivate your audience.
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Set up analytics to measure progress and identify issues.
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Set up remarketing and/or follow-up email campaigns for previous prospects.
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Ensure you have a closed-loop marketing process in place.
Next Step
3. SETUP & EXECUTION
Once you agree to the plan, you will pay the setup fee and fund the campaign. We will then proceed with the setup, design, and development according to the agreed plan.
Next Step
4. REVIEW & OPTIMIZE
Once the campaign is running, we will closely monitor its performance and provide you with daily progress reports. Initially, we’ll communicate daily to assess what’s working and what’s not. Once the campaign is “humming” and generating leads, we can expand the target market and explore additional opportunities.
GET THE MOST OUT OF YOUR ADVERTISING DOLLARS
START SMALL. GET SMART. GROW
Too often, merchants who go “all in” with Google Ads end up disappointed and discouraged. We advise our clients to start small, gather feedback, and re-target.
It’s like archery: you aim, shoot, learn, adjust, and try again. Once you succeed in hitting one target market, you can apply the insights you’ve gained to expand into other markets—cost-effectively and strategically.
AdWords Optimization “Hitting the Sweet Spot“
AdWords optimization is an ongoing process of finding and hitting the “sweet spot” in your advertising—in other words, maximizing your ROI and CTR for every dollar spent. (Read the case study – click here.)
We recently worked with a capital equipment financing company that used Google Ads to promote its services. For example, their ads appeared in Google search results whenever users searched for terms like “leasing” or “financing.” Their monthly ad budget was significant, yet they couldn’t determine whether the Google Ads portion was delivering a positive return.
After consulting with the client and reviewing their campaign data, we discovered that many users clicking on their ads were actually searching for unrelated services like “car leasing” or “home financing in Houston”—neither of which matched the client’s business. These were clear examples of wasted ad spend, which we quickly eliminated.
We continued to identify and remove other “off-target” search terms. Additionally, we helped the client implement elements of a closed-loop marketing system to better track the cost-benefit performance of their campaigns—this included using a dedicated phone number for Google Ads inquiries, assigning contact IDs, and applying analytics tools.
Ultimately, we redesigned their campaigns to achieve a positive ROI—returning $9 for every $1 spent.
Ad waste tends to creep in over time, which is why ongoing performance reviews and campaign optimization are essential.
CASE SCENARIOS & TESTIMONIALS
Call us for additional references or case scenarios. More than likely we will have a client in your particular industry.
Case Study: MARKETING B-TO-B FINANCIAL SERVICES
- Industry: Capital equipment financing and leasing
- Situation: Capital finance is a competitive industry dominated by well-known players. The client had tried Adwords PPC advertising for several months but achieved negative ROI because competitors would out bid their positions.
- Solution: We worked with the client to identify search terms that were much more focused and less competitive, where the cost per clicks were lower and the search volumes were sufficient on a daily basis. We set up several ad campaigns targeting niche markets and designed highly focused landing pages. Once the campaigns were launched, we continued to optimize the performance; this included doing A-B testing and filtering out irrelevant clicks to reduce bounce rate.
- Results: The client achieved positive ROI on advertising by a factor of 9 to 1 (returned $9 for $1 spent). Subsequently, we applied what we had learned to additional campaigns in other markets.
Case Study: Voice, data and business consulting company
- Industry: Data Communication Consulting
- Situation: In a B2B environment, reaching commercial customers is often harder and costlier than targeting retail consumers. Unlike individual buyers, businesses seldom actively search online for services like the client's. This presented a challenge for generating new sales opportunities.
- Solution: We collaborated with the client to segment their target markets by industry and geographical location. For each segment, we identified relevant online platforms where those specific customers might be actively engaged, such as local chamber of commerce websites, industry publications, or trade show portals. Utilizing the Google Display Network, we designed and launched multiple targeted display ad campaigns tailored to each market segment. These ads led to highly focused landing pages designed to captivate viewers and convert them into leads. To ensure continuous campaign optimization, we employed A/B testing and refined targeting to eliminate irrelevant clicks and reduce bounce rates.
- Results: Through this strategic campaign approach, the client successfully generated leads from several local businesses that would have otherwise been beyond their reach through traditional outreach methods. This valuable new lead generation provided the client with a direct pathway to expand their commercial sales.