PEOPLE DON’T BUY FROM “STRANGERS“

To succeed in sales or marketing, you must embrace a fundamental truth: people don’t buy from strangers. Whether you’re selling chocolates or consulting services, very few sales happen on the first encounter.

Sustainable growth comes from building trust, understanding your audience, and clearly demonstrating value. It’s about guiding potential customers through a journey — from awareness to engagement to action.

In marketing, this process is known as a Marketing and Sales Funnel Strategy — the structured steps that help you create awareness, generate leads, nurture relationships, and ultimately drive conversions.

Which chocolate would you pick?

To illustrate the principle that “people don’t buy from strangers,” you’d probably choose the chocolate on the right—because the brand has invested in marketing so you recognize and trust it.