Google launched custom affinity audiences to give advertisers granular control over audience targeting options on the display network.

This tackles the issue with regular Google AdWords affinity audiences in that there isn’t a predefined affinity audience suitable for every business.

Custom affinity audience targeting can be set-up by navigating to a Display campaign in AdWords, clicking Targeting > Interests & Remarketing  > Custom Affinity Audiences > New Custom Affinity Audience.

Here you can create your own specific audience using free form interests entered as keywords and/or using URLs as a proxy for interest bundles:

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